Strategic loyalty & client services leader

Trusted. Strategic. Growth-Focused.

Discover more about me

The Story Behind the Strategy

I believe great outcomes start with clarity – understanding what truly matters to customers, and designing strategies that make it easier for them to engage, connect, and stay loyal. My approach blends deep listening, data-backed insight, and cross-functional collaboration to solve complex challenges and drive growth. I’ve led client journeys from idea to execution, transforming vision into measurable impact.

Unlocking Potential

My expertise in loyalty and technology helps align solutions with business goals effectively.

  • Innovative Solutions
  • Experienced Leadership
  • Customer-Centric Approach
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Proven Track Record

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Tech-Savvy Insight

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Clear Communication

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Innovative Solutions

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Experienced Leadership

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Customer-Centric Approach

a Practical, people-centered approach

I believe in solving big problems with clarity, collaboration, and measurable progress. Here’s what that looks like in action:

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Collaborative Partnering

I collaborate across functions to align diverse teams around common goals, streamline processes to minimize friction, and foster a sense of shared accountability for outcomes.

Let’s collaborate
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Clarity Before Complexity

From initial scoping through to delivery, I cut through the noise to focus on what truly matters—prioritizing customer needs and driving meaningful business impact.

see My Approach
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Results You Can Track

Whether driving over $14M in loyalty revenue or launching innovative tech features, I focus on delivering meaningful outcomes-not just outputs-by aligning solutions to strategic goals.

View Experience

what i deliver

Blending strategic vision with hands-on execution to drive measurable growth, build trust, and scale innovation.

Strategic Growth
I identify and unlock opportunities that drive real business outcomes – whether through loyalty program innovation, new revenue streams, or cross-channel engagement strategies
Tech Translation
With roots in software and business systems analysis, I bridge the gap between technical teams and business needs—turning complexity into clear, actionable plans
Client Leadership
As a trusted advisor, I lead with empathy, credibility, and clarity—guiding enterprise clients through high-stakes decisions, product launches, and long-term strategic roadmaps

Loyalty Expertise

From scoping to delivery, I streamline the path forward by reducing noise, aligning teams, and keeping the focus on customer needs and business impact
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experience that drives impact

looking to add a strategic partner you can count on for your team?

Let me help turn goals into measurable growth, with someone who’s walked the walk.

View my work