The Attention Economy Is Broken & Measurement Is the Missing Fix
For years, digital performance has been measured by a familiar set of metrics: impressions, clicks, conversion…
Why the Best Client Leaders Stop Chasing Attention, and Start Designing for It
For years, we’ve been taught to chase attention. More impressions.More clicks.More traffic.More visibility. After nearly 25…
When Publishers and Advertisers Win Together: Why Alignment Beats Scale Every Time
For years, the relationship between publishers and advertisers has been framed as a balancing act, or…
The New Era of Customer Success: Why Strategic Partnership Matters More Than Perfect Products
For years, Customer Success was treated as a reactive role. It was the team that stepped…
Your Metrics Aren’t Wrong. Your Perspective Might Be.
If you work in digital marketing, advertising, or growth, you already live in metrics. These numbers…
The Shift From Impressions to Intelligence: Why Advertisers Are Demanding Higher-Quality Attention
For more than a decade, digital advertising has revolved around a simple question: Did someone see…
Why Personalization Fails and a Practical Framework for Making It Actually Drive Revenue
Personalization has become one of the most overused words in marketing, right up there with “customer-centric”…
The One Skill Every Great Client Leader Masters: Anticipation
There’s a moment in every client relationship where trust crystallizes. It’s not during the quarterly business…
The Art of Strategic Listening: How Great Client Leaders Turn Conversations Into Action
When you’ve led client relationships for decades, you begin to realize something simple but profound. The…
Building Strategic Trust: The Currency of Long-Term Client Partnerships
Introduction: Trust Is the True KPI In every client relationship, there’s one metric that you won’t…